Stay Safe Shopping Online This Holiday Season


stay safe shopping online

Retail research tells us that over 75% of people are shopping online each month, and, with the holiday season upon us, you’re likely to be one of them. But don’t let the appeal of convenience distract you from the need to stay safe when shopping online.


The number of digital buyers is steadily climbing. In 2020, according to Statista, more than two billion people purchased goods or services online. During the same year, e-retail sales surpassed $4.2 trillion U.S. dollars worldwide.


Retailers are embracing the change in consumer behavior. But, do you know who else is taking advantage? Cybercrooks. Before you buy, consider these strategies to stay safe.


#1 Question that great deal


If a deal looks “too good to be true,” it probably is. You’re not going to get a new Apple laptop for $29.99, or the latest Beats headphones or Xbox gaming console for under $20. Anyone offering you that price is trying to lure you to their site to enter your payment details, so don’t be surprised when your product never arrives!


#2 Review seller feedback


While scrolling social media you see adverts for perfect gifts for someone on your list. And it’s so easy to click the link and buy! Still, before purchasing, take the time to research the seller.


Read the feedback from other buyers on independent sources. It adds only a few moments to check sites such as Trustpilot and Google My Business.


#3 Research the business domain


Think about it: who are you more likely to trust with your sensitive data? Someone who has been in business 10 years or someone who set up shop 10 days ago? Quickly check how long a business website has been around. Enter the URL into the Internet Corporation for Assigned Names and Numbers' lookup tool [https://lookup.icann.org].


#4 Watch out for email scams


Before clicking on any offer links in emails, check the URL. You can hover over the link before actually redirecting there and check the target. Double-check that the address is to the site you’re expecting.


Also, slow down and be sure that the address doesn't have any typos or atypical endings. You don’t want to confuse www.nike.com with www.n1ke.co and end up a victim of identity theft instead of the proud owner of the latest Air Max.